Writing a Business Plan
$198.00
Course Length: 12 Weeks
Course Hours: 16
________________________________________________________________________
Course Overview
In this course, you will learn the essential steps for creating a business plan, including creating a first draft; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms.
Available!
Return to Store- Description
- Learning Objectives
- Outline
- Instructor(s)
- Certificate Requirements
- System Requirements
- FAQs
- Reviews (0)
A business plan will help your business get started on the right track, stay focused on priorities, and move forward. This course is designed for business owners and entrepreneurs who are ready to create a business plan.
Learning Objectives
After you complete this course, you will be able to:
- Research and analyze the individual components needed for a business plan
- Apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders
- Explain the purpose and future of your business in easy to understand terms
- Use accounting terms to describe the future for your business
- Describe your marketing, sales, and planning strategies
Outline
Session One: Course Overview
Session Two: What is a Business Plan For?
Session Three: A General Business Plan Framework
Creating a Framework
Pre-Assignment Review
Session Four: Identifying Your Audience
Who Are You Writing For?
The Rules of Writing
Session Five: Gathering and Analyzing Information
GO-PARSE
PARSE in Action
Session Six: Defining Your Company
Identifying Your USP
Writing Your Company Description
Describing Your Products and Services
Performing a Market Analysis
Developing an Operations Plan
Types of Operations
Session Seven: Getting to Work
Session Eight: Creating a Marketing Strategy
Introduction to Marketing
Analyzing the Competition and Yourself
Analyzing Distribution Channels
Creating a Marketing Plan
Sketching Out the Plan
Evaluate, Review, and Revise
Leveraging Social Media
Session Nine: Creating the Sales Plan
Building Your Sales Force
The Sales Cycle
Session Ten: Developing Financial Projections
Accounting Terminology
General Accepted Accounting Principles (GAAP)
Key Reports
Financial Projections
Session Eleven: Putting It All Together
Writing the Executive Summary
Making a Strong Presentation
The Finishing Touches
Reviewing and Revising
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
Instructor(s)
Author| Revenue Marketer | Startup Advisor| Mentor | CMO STEAMrole.org
Chief Marketing Officer, STEAMrole.org
Blogger Crushingcorporate.com
Founder of the incubator WELL – welearnlive.com
Speaker & Startup Mentor – INBOUND 2017, BizBash NY, HacktheCD, SXSWV2V, SXSW, DIGIDAY, Seattle Interactive Conference
Connect with Yoli:
Linkedin | Website | Facebook | Twitter | Instagram | Youtube
Speaker Background:
Currently the Chief Marketing officer at STEAMrole.org and former revenue marketer at Microsoft, Yoli Chisholm has been at the bleeding edge and active participant in every digital marketing transformation in the last 20 years.
The daughter of South African freedom fighters Yoli brings a radical approach & POV to excellence in business and life. “Scrappy discipline” is her mantra where innovation is the backbone of running thriving organizations, using a message of proven performance principles and disciplined risk-taking.
As the Founder and Chief Entrepreneur at WELL | welearnlive.com she teaches and collaborates with entrepreneurs helping them bring ideas from concept to customers. Yoli has lead demand creation and demand generation for Microsoft’s multi-billion dollar BtoB business in the US.
Beyond digital marketing, Yoli is an intellectual following in the footsteps of her grandfather and teacher to Nelson Mandela, Z. K. Matthews who helped shape the minds African men who went on to become Presidents of various African nations. She is passionate about the power of Ancestry in life and business and speaks on the topic.
Her TEDx talk “Are you a strong Tree?” has been very well received. In 2017 she debuted as an author on the topic of corporate entrepreneurship with her book Crushing Corporate and currently runs crushingcorporate.com that has 30,000 followers on Facebook.
Grad Conn CMO Lead at Microsoft has this to say about Yoli Chisholm (Source: Linkedin)
“Yoli is an amazing and talented marketer who is deeply experienced in online media, affiliate programs, and customer acquisition. Yoli is the kind of marketer who is able to build a business — someone for whom marketing is a selling activity. IMO, Yoli is an indispensable marketing professional — the most talented and capable marketer I’ve ever met, with a strong drive to succeed and build businesses.”
In addition to working with large corporations, Yoli has a passion for startups and is sought out for advice sometimes taking on formal advisory roles.
Yoli Chisholm was selected as a mentor for the SXSW V2V conference putting her proven experience to work for startups.
Common Keynote Themes:
Digital Transformation for the Modern BtoB Marketer
CORPORATE ENTREPRENEURSHIP
STRATEGIES FOR STARTUPS
The mindset, skillset, and toolset the modern BtoB marketer needs to drive their businesses
The intentional pursuit of successful entrepreneurship through intrapreneurship
The Tools, Tactics & Technology that startups need to drive their growth.
Ideal for: Marketing leaders and Small, Medium and large organizations, C-suite
Ideal for: Corporate Professionals, Knowledge-workers, HR professionals, Coaches
Ideal for: Startup Founders and employees
Ideal for: African Americans and Africans
Digital Transformation at Microsoft
Live Stream to Sirius Decisions UK Conference
Yoli Chisholm talks about how she and her team transformed digital marketing at Microsoft
Are You a Strong Tree?
Youtube: https://youtu.be/MXTI2euPh5s
Yoli Chisholm talks about the importance of ancestral roots in business, life and citizenry to the TEDx audience in Seattle, WA
Black History Month MLK Celebration at Microsoft
Youtube: https://youtu.be/Wh1bO9y2dmY
Yoli Chisholm gives a version of her TED talk “Are You a Strong Tree” delivered at the Martin Luther King celebration and Tribute to Nelson Mandela on the Microsoft campus January 20, 2014.
Weekly Vlog CrushingCorporate.com
Yoli shares her POV on navigating the corporate and entrepreneurship world through a weekly vlog on
Facebook: Facebook.com/crushingcorporate
Website: Crushingcorporate.com
Feed: The 5 Things They Don’t Want You to Know About Excellence
Source: Amazon.com Author Profile
Certificate Requirements
| Course Length | 12 weeks |
| Course Effort | 3-4 hours a week |
| Total Course Hours | 16 hours |
| Languages | English |
| Video Transcripts | No |
System Requirements
Internet Connection
- Broadband or High-Speed – DSL, Cable, and Wireless Connections
*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.
Hardware Requirements
- Processor – 2GHz Processor or Higher
- Memory – 1 GB RAM Minimum Recommended
* While our courses are accessible through multiple mobile learning platforms, some courses may include a CD or DVD with the Textbook, so you may need access to a computer with CD-ROM or DVD Drive.
PC Software Requirements
- Operating Systems – Windows 7 or higher
- Microsoft Office 2007 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
- Internet Browsers – Google Chrome is highly recommended
- Cookies MUST be enabled
- Pop-ups MUST be allowed (Pop-up Blocker disabled)
- Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
- PowerPoint Viewer (if you do not have PowerPoint)
- Adobe PDF Reader
- QuickTime, Windows Media Player &/or Real Player
MAC Software Requirements
- Operating Systems – Mac OS x 10 or higher with Windows
- Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
- Internet Browsers- Google Chrome is highly recommended
- Cookies MUST be enabled
- Pop-ups MUST be allowed (Pop-up Blocker disabled)
- Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
- PowerPoint Viewer (if you do not have PowerPoint)
- Adobe PDF Reader
- Apple QuickTime Media Player
- Courses that include a CD-ROM or DVD may require an external drive and Parallels software to view.
FAQs
How long does it take to complete a course?
When you register for a course(s), you will receive a start date and the time frame it takes to complete the program. Once the course begins, each course is self-paced, so you can start and stop each learning module at your own pace. However, you must complete the course within the time frame to receive a certification.
What happens if I do not have enough time to complete the course within the time frame provided?
If you don’t finish the course in the time frame, you will not receive a certification. The time frame allotted to complete each course has been based on each learner giving a concerted effort to complete the course, plus the number of hours it takes to learn the information and obtain the certification. Therefore, the time frame for each course has been calculated to ensure successful completion of the course. However, if for some reason a learner is unable to complete the course, you will have to re-enroll in the course and you will be required to pay the course price in effect at the time of re-enrollment.
Once enrolled in the course, and I realize that I can’t complete the course can I get a refund?
There are NO REFUNDS once you enroll in a course. However, if you are suddenly deployed while pursuing a certification course, we will work with you to ensure you complete your studies. Learners who need to delay their course for medical reasons, may be eligible to transfer their course(s) to a future term. A medical withdrawal will be considered only if accompanied by:
A written verification and phone verification from a medical doctor stating the student cannot complete the course due to illness or disability. Please not the doctor’s note must be in English to be considered.
You can contact our office at: info@aperionglobalinstitute.com
Are there any additional materials and/or books I am required to buy for a course?
No, everything you need is included in the course. Some courses will suggest additional materials/books that can help you grasp the information better, or expand your knowledge about a topic. However, you are not required to purchase the additional information.
Are there exams I will have to take in a course?
Yes, there are exams in each course to access your knowledge of the material. You will be required to pass those exams to successful complete the course. The type of exams you will take vary. They can range from multiple choice questions, essays, short answers, and/or video/audio submissions. If you diligently study and complete the assignments for each course, you will be prepared to pass the exams in the course(s).
Can I get financial assistance?
Aperion Global Institute (AGI) courses are non-credit courses, so they do not qualify for federal assistance in the United States, and AGI does not provide financial assistance. In some states, a vocational program, military program, or workforce development program will pay for qualified learners to take courses. You will be responsible for qualifying for financial assistance through those agencies and/or programs. For international students, you will also have to follow the guidelines and requirements regarding financial assistance at your institution or program.
What happens when I complete a course?
Upon successful completion of a course, within three (3) days you will receive a certification by email. You are free to save and print the certification for your educational and career needs. If for some reason you do not receive the certification, or can’t save or print the certification please contact our office at: info@aperionglobalinstitute.com
Once I provide an employer with the certification, am I guaranteed a job?
AGI does not provide direct job placement services after successfully completing a course. However, the certification you receive informs a potential employer that you have acquired the skills and knowledge to obtain employment, in most cases. We recommend that learners conduct research on the job market to make sure you have the required job skills and expertise.
What software or hardware do I need, and what are the system requirements to take courses?
To take our courses, you must have access to a computer and the internet. You can use a Mac and/or PC., tablet, phone. You don’t have to use the same device to log-in for the course(s). We recommend that you have a word-processing program (Microsoft Word is the best), Abode Player, and the latest version of a free web browser such as Chrome, Firefox, Internet Explorer, Microsoft Edge, etc.
When can I start the courses?
You can start the courses on the start date only. Once the course starts, you are free to access the course anytime, anywhere, and as many times as you want with an internet connection. Please note: There are no refunds once you enroll in a course(s).
Can I receive CEU credit for courses that I successfully complete?
Please do not assume that all courses that you take and successfully complete are eligible for CEU certification. If you are seeking CEU certification for a course, we strongly recommend that you contact your institution and establish eligibility for the courses you plan to take BEFORE you enroll in a course. Although we provide you with a certificate for successfully completing a course, it is solely your responsibility to ensure that the course you enroll in and the certificate meets CEU requirements for your profession.
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