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Marketing with Social Media, Yoli Chisholm, Chief Marketing Officer
$198.00Course Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level. -
Personal Brand: Maximizing Personal Impact, Yoli Chisholm, Chief Marketing Officer
$198.00Course Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview In this course, you'll learn what a brand is and how you can leverage it to make a personal impact. You'll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). You'll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public. -
Introduction to E-Mail Marketing, Yoli Chisholm, Chief Marketing Officer
$198.00Course Length: 12 Weeks Course Hours: 16 ________________________________________________________________________ Course Overview In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results. -
Building a Brand on Social Media, Yoli Chisholm, Chief Marketing Officer
$99.00Course Length: 4 Weeks Course Hours: 8 ________________________________________________________________________ Course Overview In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan. -
Writing for the Web, Yoli Chisholm, Chief Marketing Officer
$99.00Course Length: 4 Weeks Course Hours: 8 ________________________________________________________________________ Course Overview This course will teach you how to design and structure web writing, create eye-catching headlines, develop user-friendly websites, add audio and video to your writing, and leverage search engine optimization to get noticed. -
Social Selling for Small Businesses, Yoli Chisholm, Chief Marketing Officer
$99.00Course Length: 4 Weeks Course Hours: 8 ________________________________________________________________________ Course Overview In this course, you will learn about the attributes of social selling, you will learn how to explore social selling can generate business leads, how to apply social selling strategies of relevance in social media. You will also develop an understanding of the power of leveraging different platforms and how to measure results. -
Basic Internet Marketing, Yoli Chisholm, Chief Marketing Officer
$99.00Course Length: 4 Weeks Course Hours: 8 ________________________________________________________________________ Course Overview In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more. -
Creating a Google AdWords Campaign, Yoli Chisholm, Chief Marketing Officer
$99.00Course Length: 4 Weeks Course Hours: 8 ________________________________________________________________________ Course Overview In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
